Our Logo

The primary logo is the vertical lock-up (mem with dot and Maryland Hillel text). Red is preferred, black or inverse logos are available too. The logomark may not be separated from the logotype without approval. For questions about approval or other logo requests (e.g. EPS files, special uses), email MJ.

The horizontal lock-up is an alternative to the primary logo.


Red is the primary brand color. Yellow can be used as an accent color. When appropriate, additional colors can be added for select programs. For instance, blue might be added to Israel-related initiatives. In most cases, white text should be used on red, black text should be used on yellow, and vice versa for both styles.

Primary – Red
PMS: 186
CMYK: 0, 91, 76, 6
RGB: 224, 58, 62
HEX: #E03A3E

Secondary – Yellow
PMS: 116
CMYK: 0, 15, 94, 0
RGB: 255, 213, 32
HEX: #FFD520

Fence Pattern

Inspired by triangular shapes of a Jewish star and the iconic fence at the Rosenbloom Hillel Center, this flexible brand pattern can be used in a variety of creative ways. It can be used as a header or footer on stationary, a border on PowerPoint slides, and a layout structure for flyers. The pattern should consist predominantly of red and yellow polygons, small black shapes, and white dividing lines. If you’d like a custom fence pattern, email MJ.